Naila Qazi

Why business coaching industry has grown in past decade?

Why business coaching industry has grown in past decade
Why business coaching industry has grown in past decade

The coaching industry has evolved significantly in the past decades. It is one of the most distinguished and fast-growing industries in the world. Standing right behind the IT industry, coaching is a 2.4 million dollar industry that has created space within the corporate sector due to contributing reasons. The coaching industry is constantly gaining popularity and it has shown promising growth. More businesses are preferring coaching facilities for the achievement of their long-term goals.

Coaching involves partnering with clients to develop a pragmatic and unique roadmap for the accomplishment of their goals. Through different practices, techniques, and strategies the maximum potential of a client is acquired. Business coaches are the experts of the field and we work with the clients to strategically enable them to reach their highest potential. Every client is unique, creative, and distinct.

The concept of coaching first appeared in the mainstream around two decades ago and it has extensively captured the attention of leading organizations in the last decade, especially for their top talent. According to a survey conducted by ICF, in 2009, there were 47500 coaches around the world which is a 13200% boost in the past decade. The coronavirus pandemic has further developed coaching into a significant industry, and it is estimated to reach a 1.34 billion dollar market value by this year.

The boom of the coaching industry
The traditional management approaches are no longer capable of generating desirable results, and companies no longer choose to waste their investment on an inefficient methodology. There is a undersupply of skilled employees in several industries and it has accentuated the need to invest in coaching. With a rapid change in the external environment of the business and an increased amount of restructuring, mergers, and downsizing, there is a vacuum of growth. Significant changes in the internal systems, such as new technologies being introduced in the companies, have made the employees more insecure about their place in the workplace. There is an increased workplace pressure to be resourceful, perform well, and consolidate teams that have pressed the implication of coaching in professional settings.

From transitioning roles, switching careers to external support for the leaders, coaching has proved to be a result-driven and effective procedure. What led to coaching being the second fast-growing industry in the world?

The technology takeover
The close competitor of the coaching industry, information technology, has revolutionized the way businesses operate. With the advancement of information technology, most of the manual work has been taken over by computers. Technology has made things easier for business owners but it has caused a lot of distress for the managers, and employees. There is a sense of insecurity because of the magnificent job displacement. Many employees are being replaced as technology has automated their position in the workplace.

It is a well-proven fact that soon computers will take over all the jobs in the world, and it has developed room for coaching. One of the major tasks of a business coach is to accommodate the changing environments, systems, and technologies within a workplace to the managers, employees. For example, if a business is looking to adopt software into its system to replace a traditional method of working, a business coach helps to make the transition easier and smoother. Hence, with the advancement of technology, the need for coaching also evolved.

Effective crisis management
Technological and social advancement has led to a fresh array of problems for business owners. Crisis helps the business owners to reflect on the redundant practices and plan the future strategies of the organization. As the systems change, there is an emerging need to adapt and execute effective crisis management. Professional coaching brings a new perspective to crisis management. During a time of crisis, business owners tend only to look at the situation to solve it for the time being, however, a professional coach develops a strategy that not only resolves the problem but also prepares for the future. Looking ahead and formulating a groundwork for the organization is the prime focus of professional coaching.

A professional coach prepares the managers and employees for crisis leadership through effective practices. Therefore, more organizations are opting to invest in coaching services.

Identifying the blind spots
A business coach provides insight into the blind spots and helps the organizations to practically reflect on their issues. Business owners have progressively engaged coaches to determine the problems that hold back their progress. It is very common to overlook the issues and a business coach brings in an objective point of view to pinpoint them.

Business coaches are usually expert entrepreneurs who have experience in the field and understand minor details of it. They look at the blind spots with much more clarity than the involved parties. Through evaluations, the blind spots are identified and rectified.

Enhanced productivity
The organizational transformation comes with its challenges and the need for strategic guidance is undeniable. Professional coaching empowers the employees to cope with the changes in the organizational structure. Coaching is an essential method to enhance productivity through different tools and techniques. The boost in self-confidence helps to undergo the critical transformation and allows them to tackle challenges such as decision-making.

Coaching provides an opportunity for business owners to maximize the capabilities of the employees. It unleashes the highest potential of the employees and enhances productivity for the greater good.

Demand for more coaches
The coaching industry gained momentum and there is a greater demand for professional coaches. As the
industry secured space within the business sector, more people started getting inclined towards it. According to International Coaching Federation, nearly 33% of organizations utilize coaching facilities to train managers and leaders. Coaching is no longer a luxury, it is an important contribution to the success of an organization.

The global perception regarding coaching has changed drastically and the average yearly growth rate of the industry is now at 6.7 %. With more interest of the people, the coaching industry has emerged as one of the prominent trends in the past decade 

Effective Traits to Look for In a Business Coach

Effective Traits to Look for In a Business Coach
Effective Traits to Look for In a Business Coach

Business coaching is an integral tool to maximize your companys potential. Whether you are a small business owner, or an aspiring entrepreneur, running a business can be an overwhelming undertaking, especially without any external outlook. However, business coaches are corporate leaders with extensive knowledge and skills to provide feedback based on their experience. They provide valuable advice and formulate effective strategies and business plans. At some point, every entrepreneur needs a business coach.

Despite the proven benefits of business coaching, many entrepreneurs still consider it to be havoc of resources but finding success on your own in the corporate world is nearly impossible. A business coach is almost mandatory to thrive in a competitive entrepreneurial environment. Before you start working with a business coach, you should research some qualities to distinguish their credibility in the field.

Undoubtedly, the most important factor to consider is the experience of a business coach in your industry. As a thumb rule, more experience means more credibility. You should research their previous work profile, including the number of clients they have dealt with, and their success rate while coaching them. Apart from this, you should also analyze their experience in the business arena. Your coach must have insights into the nuts and bolts of the business world. 

A perfect candidate for a business coach should be accomplished and learned; they should have faced failure and managed to succeed. If the coach has failed in their work field and managed to come out of the crisis, they would have the perfect experience to guide you in the best direction by avoiding blindsides and mistakes.

The best practice is to dig for details. You can ask for testimonials, reviews, or references. The work profile is substantial evidence of the coach’s abilities. Google is a reliable platform where you can search for the candidate’s previous mentees and their reviews.

As a business coach, it is integral to have certain behavioral qualities to succeed. The ideal attitude cannot be achieved overnight and it requires a lot of patience. A business coach is mandated to be modest, patient, persistent, and enthusiastic. These qualities are unavoidable and if you spot these in a candidate, you must lock them down for collaboration.

Through experience in the business arena, a business coach will be mindful of the intricacies that an entrepreneur undergoes daily as they have been in your shoes. It is all about balanced behavior and a fine ability to judge the circumstances to see the wider picture. Moreover, they should be a great listener. If you can talk to someone about your problems and feel lighter, they are the ideal fit for your entrepreneurial journey. Listening is the first step to developing effective solutions for your problems, therefore, keep a keen eye for great listeners while determining your business coach.

Some key qualities of a business course include dependability and efficiency; it is all about setting reliable communication with a coach so that you can address your business issues effectively. If the coach is willing to share their expertise without holding back, it is a good sign. Radical clarity is crucial to this alliance.

The most valuable component of business coaching is effective communication. You should be able to reach out to the coach without any hesitation, or worry. In the beginning, you should ask them significant questions about the time they are offering you, and how they will customize the program according to your needs. If they offer less time and do not seem flexible enough to mend the program, reconsider your choice. Time is everything and they must be willing to invest their time with you for effective evaluation of your business crises, and elaboration of future strategies.

The perfect candidate should be able to connect with you. It is a relationship that is based on collaboration; therefore, they should be equally involved in your problems. You should be able to work up a schedule and communicate easily. Before making a call, you should discuss the details, and determine the footing of your association.

One of the key features of business coaching is the presence of an individual that holds you accountable for all your decisions, and strategies. Once you have locked down a chronological plan for your business with the help of a coach, it is their responsibility to keep a firm eye on your execution. If the plan is not in action, an ideal business coach will hold you accountable, and pull you back on track.

Essentially, the goal of business coaching is to ensure your best performance. The foundation of the association is genuine interest. In case of a loss, a business coach will not let you be demotivated for a long time. They will help you get back on your feet, and correct the mistakes that led to the loss. It is a part of their job to be your constant companion through every failure, and success, and to teach you helpful strategies to avoid any pitfalls in the future.

An expert and teacher
The best quality of a business coach is their expertise in their field and teaching skills. As an entrepreneur, you are looking to learn the ways to beat the odds and find applicable solutions for your issues, therefore, a business coach needs to be a teacher. It is an essential quality that you should be looking for in the first meeting with the candidate. You should focus on the way they treat you, what their values are, and how much aptitude they bring to the table. One of the preferred ways to determine the expertise of your candidate is to check whether they have been giving lectures, written a book, have a certain popularity, or anything that brings their personality to the light. 

Moreover, you should be mindful of overestimation by the candidates. Nobody can be an expert in everything. Hence, try to ignore the candidates who seem to be "jack of all trades, master of none.

An inspirational figure
A business coach must be able to change your mindset if it is not beneficial for your business in the long run. They should be able to inspire you in more than one way and bring a positive perception to the table to ensure your business growth. By working on your strength and weaknesses, they should be able to push you to work on your blindsides. Motivating you is one of the fundamental responsibilities of a business coach, and you should analyze this trait in the first meeting. If you feel driven and motivated by their interaction, you should not have any confusion about their abilities. Their previous mentees and current employees can also be a reliable resource to test out their motivational skills.

Keep in mind, that perception is predominant, and action is ultimate. An ideal business coach should be able to incite action through a proper mindset shift. If you are stuck somewhere, they should take the lead, and modify your mentality for good.

Guarantees solutions
The ultimate goal of hiring a business coach is to gain an objective view of your problems and acquire effective solutions. Therefore, the candidate needs to be a problem solver. Coaching is not about discussing the problem; it is about finding solutions. The candidate should have the ability to set in quickly and provide insightful advice to tackle the issues at hand. There is no room for wasting any time when you have a business to run. To determine this trait, you must ask the right questions. Keenly observe how they handle accountability and deduce solutions. If they get frustrated in the first meeting, you should rethink your selection .

6 Reasons Why You Should Invest in Business Coaching

6 Reasons Why You Should Invest in Business Coaching
6 Reasons Why You Should Invest in Business Coaching

Running a business is not easy; it is a lonely undertaking that can be incredibly stressful. You may reach out to your friends and family for an opinion, but its hardly beneficial. However, a business coach is an unbiased third party that invites you to acknowledge your growth areas and paves the way for improvement.
Business coaching is truly an investment in yourself. For your business to thrive and prosper, you have to prioritize yourself. Business coaching is an investment that is profitable and provides long-term benefits. When you invest in yourself, the returns are enormous as an entrepreneur. The day-to-day affairs of operating a business can wear you down, and its destructive to your entrepreneurial vision.

 Therefore, it is essential to have the support of a business coach who can help you in numerous ways to stay afloat and on the right track toward the fulfillment of your goals.
Some people feel skeptical about the role of a business coach in their entrepreneurial ventures.

Here are the five reasons why business coaching is a good investment.

An objective viewpoint Whether you are trying to launch your business or looking to scale it, an objective viewpoint is undeniably crucial. A business coach provides objective feedback that helps you locate the gaps and fix them efficiently. Usually, business owners fail to comprehend the areas for improvement impacting the business, and this is where business coaching is highly effective. 

Hiring a business coach means obtaining personalized guidance. An opinion from someone who is objective has a vested interest in your potential and can identify self-sabotage practices. With a clear roadmap, you would be able to focus on the key areas for improvement. You will have a clear picture of how you can execute your strategies to fulfill the demands.

Holds You Accountable
With business coaching, you can enrich your skills and aptitudes. It helps you reflect on your potential resulting in maximized productivity and all-around improvement in your mindset.
However, accountability is the key. A business coach holds you accountable for your actions and execution. The moment you begin to get sidetracked, or distracted, a coach will bring you back on track and make you stick to the plan. Apart from being your biggest cheerleader, they will also be responsible for keeping things balanced by holding you accountable. 

A Clear Roadmap
A strategic roadmap is essential for the growth of your business. You need to have a clear vision about how you want to steer the company forward; a practically implementable plan is mandatory, and a business coach helps you conceive it. Through conversations and discussions, the business coach will help you analyze your bases for achieving the long-term business goals and, ultimately, develop a solid and reliable plan that helps execute those goals. 

As an entrepreneur, you may have multiple short-term goals, but a business coach assists you plan and prioritize. They paint the bigger picture and design a strategic roadmap to accomplish long-term goals. 

An Acting Compass of Your Journey
The day-to-day tasks of running a business can be overwhelming, and you may lose sight of yourpath. Therefore, a coach will act as the compass that keeps your directions set and never lets you wander. In many cases, the circumstances compel entrepreneurs to change course, give up and try something new. It is essential to stay focused, and a business coach will be responsible for keeping you sane in the chaos. 

Continuous Learning
It is essential to admit that you don’t know everything. Everyone has a knowledge gap; a business coach is more reliable than a Google search. You cannot find all the answers on the internet. Sometimes you don’t even comprehend the issue, and the blockage pulls you into making wrong decisions. As an entrepreneur, the key to success is continuous learning. Business coaching is ongoing and interactive learning and growth opportunity.

A Constant Motivator
Whether it is business or any other walk of life, it is crucial to step out of your comfort zone to achieve your fullest potential. Especially as an entrepreneur, your comfort zone can be detrimental to your growth. Still, a coach understands how your mind works, and they successfully persuade you to break the self-imposed barriers to embrace new paradigms. Having such a presence has an impactful influence on your overall performance and productivity.

Why is Team Coaching effective?

Why is Team Coaching effective?
Why is Team Coaching effective?

For the teams to perform well and execute effectively, it is essential to cultivate a sense of teamwork spirit for the organization’s greater good. 


The significant difference between one-on-one and team coaching is that the latter emphasizes results, and team coaching implicates the “whole” and facilitates learning in a group. 

The method is distinct to accommodate the context of the team and their long-term goals.


Why is team coaching effective?

For many years, individual coaching was considered to be the most relevant strategy for boosting the productivity of an organization. However, there has been a huge shift in the last 10 to 15 years. 


The organizations formed and banked on teams to generate desirable outcomes to drive better results and increase productivity. Consequently, more teams are formed and given authority. Teams accomplish objectives with efficiency and determination because the power of collaboration is unmistakable. 


As more teams have emerged within organizations, the major challenge is to drive the ultimate potential of the group for the fulfillment of the goals. Having outstanding, competent individuals on the team is worthless if they cannot collaborate effectively within a team. 


Many factors, including toxic culture, ineptitude to cooperate, poor communication, can contribute to the team’s underperformance. 


Team coaching combats the issue of underachievement by exacting the idea of “whole” and employing techniques to enhance the group’s performance.


Benefits of Team Coaching 

Team coaching is the finest type of coaching because the outlay of new knowledge does not drive the results. A sustainable change is achieved through the modified behaviour of the individuals as a team. 


Eliciting the collaborative spirit, developing a proper communication strategy, enhancing cogency are some of the main accomplishments of team coaching. With different approaches and techniques, we build awareness among the team, which drives desirable outcomes.


With team coaching, every individual is empowered to grow and learn. The modified behaviours are integrated through different practices and strategies. Every member of the group has diverse qualities that are highlighted and refined.


The group gains the confidence to ask questions and provide feedback. Interpersonal skills are polished, and deep-rooted trust is ingrained among the individuals to form a productive team. Team coaching builds trust and confidence for them to implement effective collaboration.


Team coaching specifically benefits the organizations and creates an environment for learning. Passionate individuals cannot drive results, and the context of teamwork produces results. In organizations, the bottom line is influenced the most by team coaching. 


The benefits are not just financial; efficient evolution of teams improves the organization’s functionality and promotes entrepreneurial creativity among the individuals.


Conflict resolution becomes more manageable. When the organizations develop teams, there are many individuals involved, and therefore, there is a high risk of workplace conflict. 


Team coaching is an effective technique to improve communication and resolve conflicts before impacting overall productivity. We work with the teams and distinguish a way for people to work together despite professional disagreements.



The key to building a successful and productive team is to incite a sense of shared vision and collective accomplishment. Many talented individuals fail to perform within a team setting; there is a gap between what they are capable of and their accomplishments. 


Team coaching is a prominent method to equip individuals to collaborate and work towards a single goal. We optimize the skills and talents of the team to drive evident results.