Naila Qazi

Why business coaching industry has grown in past decade

The coaching industry has evolved significantly in the past decades. It is one of the most distinguished and fast-growing industries in the world. Standing right behind the IT industry, coaching is a 2.4 million dollar industry that has created space within the corporate sector due to contributing reasons. The coaching industry is constantly gaining popularity and it has shown promising growth. More businesses are preferring coaching facilities for the achievement of their long-term goals.

Coaching involves partnering with clients to develop a pragmatic and unique roadmap for the accomplishment of their goals. Through different practices, techniques, and strategies the maximum potential of a client is acquired. Business coaches are the experts of the field and we work with the clients to strategically enable them to reach their highest potential. Every client is unique, creative, and distinct.

The concept of coaching first appeared in the mainstream around two decades ago and it has extensively captured the attention of leading organizations in the last decade, especially for their top talent. According to a survey conducted by ICF, in 2009, there were 47500 coaches around the world which is a 13200% boost in the past decade. The coronavirus pandemic has further developed coaching into a significant industry, and it is estimated to reach a 1.34 billion dollar market value by this year.

The boom of the coaching industry
The traditional management approaches are no longer capable of generating desirable results, and companies no longer choose to waste their investment on an inefficient methodology. There is a undersupply of skilled employees in several industries and it has accentuated the need to invest in coaching. With a rapid change in the external environment of the business and an increased amount of restructuring, mergers, and downsizing, there is a vacuum of growth. Significant changes in the internal systems, such as new technologies being introduced in the companies, have made the employees more insecure about their place in the workplace. There is an increased workplace pressure to be resourceful, perform well, and consolidate teams that have pressed the implication of coaching in professional settings.

From transitioning roles, switching careers to external support for the leaders, coaching has proved to be a result-driven and effective procedure. What led to coaching being the second fast-growing industry in the world?

The technology takeover
The close competitor of the coaching industry, information technology, has revolutionized the way businesses operate. With the advancement of information technology, most of the manual work has been taken over by computers. Technology has made things easier for business owners but it has caused a lot of distress for the managers, and employees. There is a sense of insecurity because of the magnificent job displacement. Many employees are being replaced as technology has automated their position in the workplace.

It is a well-proven fact that soon computers will take over all the jobs in the world, and it has developed room for coaching. One of the major tasks of a business coach is to accommodate the changing environments, systems, and technologies within a workplace to the managers, employees. For example, if a business is looking to adopt software into its system to replace a traditional method of working, a business coach helps to make the transition easier and smoother. Hence, with the advancement of technology, the need for coaching also evolved.

Effective crisis management
Technological and social advancement has led to a fresh array of problems for business owners. Crisis helps the business owners to reflect on the redundant practices and plan the future strategies of the organization. As the systems change, there is an emerging need to adapt and execute effective crisis management. Professional coaching brings a new perspective to crisis management. During a time of crisis, business owners tend only to look at the situation to solve it for the time being, however, a professional coach develops a strategy that not only resolves the problem but also prepares for the future. Looking ahead and formulating a groundwork for the organization is the prime focus of professional coaching.

A professional coach prepares the managers and employees for crisis leadership through effective practices. Therefore, more organizations are opting to invest in coaching services.

Identifying the blind spots
A business coach provides insight into the blind spots and helps the organizations to practically reflect on their issues. Business owners have progressively engaged coaches to determine the problems that hold back their progress. It is very common to overlook the issues and a business coach brings in an objective point of view to pinpoint them.

Business coaches are usually expert entrepreneurs who have experience in the field and understand minor details of it. They look at the blind spots with much more clarity than the involved parties. Through evaluations, the blind spots are identified and rectified.

Enhanced productivity
The organizational transformation comes with its challenges and the need for strategic guidance is undeniable. Professional coaching empowers the employees to cope with the changes in the organizational structure. Coaching is an essential method to enhance productivity through different tools and techniques. The boost in self-confidence helps to undergo the critical transformation and allows them to tackle challenges such as decision-making.

Coaching provides an opportunity for business owners to maximize the capabilities of the employees. It unleashes the highest potential of the employees and enhances productivity for the greater good.

Demand for more coaches
The coaching industry gained momentum and there is a greater demand for professional coaches. As the
industry secured space within the business sector, more people started getting inclined towards it. According to International Coaching Federation, nearly 33% of organizations utilize coaching facilities to train managers and leaders. Coaching is no longer a luxury, it is an important contribution to the success of an organization.

The global perception regarding coaching has changed drastically and the average yearly growth rate of the industry is now at 6.7 %. With more interest of the people, the coaching industry has emerged as one of the prominent trends in the past decade